03.
Hands on deck
What I do
Driven by passion, I roll up my sleeves and put marketing plans into action! I have accumulated a deep marketing and communication experience and insights over the years working with the worlds #1 agencies and brands. There is no limit to what I can achieve with the right team.
04.
Disruptive agency experience
Delivering impactful
work for incredible brands,alongside remarkable agencies,amidst global clients!
Junky Helmets | April 2020 – Current | UK
Marketing Director / ECD
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Developed marketing strategy and tactics to boost the company’s reputation and drive qualified traffic.
- Developed the Digital communication strategy.
- Defined campaign objectives & communicate measurable goals for achieving them, to drive awareness, purchase intent and ultimately conversion to sales.
- Developed the companies branding strategy and positioned it within the market.
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Deployed successful marketing campaigns from ideation to execution
- Directed all communication channels internal and external, b2b, b2c
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Deployed and optimized variety of paid acquisition channels from pay per view, pay per click campaigns
- Launched and managed activation and lead generation events
- Work closely with client service to solve marketing problems through smart, well-designed communication and collateral materials.
- Manage the production of print, tv and radio
- Manage communication related 3rd party service providers
+UP | Sep 2020 – Current | Sweden
Marketing Director & CD - GCC
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Build strategic relationships and partner with key industry players, agencies and vendors across the Middle East.
- Develop marketing strategies and define measurable goals.
- Deploy marketing activities across the line, digital, events and print material.
- Manage and oversee all digital marketing content and activities.
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Initiate, revise, and approve all the marketing materials, presentations, web content
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Prepare and monitor the marketing budget and allocate the funds.
- Conceptualize creative communication ideas for digital campaigns, TVCs, Print & Radio, on-ground activation.
- Manage communication related 3rd party service providers.
Sabcoart | Jun 2015 – Apr 2020 | Oman
Creative Director
- Directly manage and review creative output
- Direct from concept to production and review the creative communication and output across the 3 primary divisions: Advertising division, Events division and Digital media division
- Conceptualize creative communication ideas for digital campaigns, TVCs, Print & Radio, on-ground activation
- Present creative strategy and pitch to clients/shareholders
- Propose & conceptualize event themes and activities
- Supervise all productions, print and digital
- Develop strategic communication plans and campaigns.
- Define the Project objectives & communicate measurable goals for achieving them, to drive awareness, purchase intent and ultimately conversion to sales.
- Develop Digital communication strategy
- Manage communication related 3rd party service providers
TBWA/RAAD | Mar 2014 – Mar 2015 | Sudan
Creative Director
- Lead product and services communication campaigns
- Conceptualise communication ideas for across multiple platforms Digital, Print, Outdoors, events and activations
- Direct all communication from concept to completion from digital, events, and advertising campaigns
- Work closely with client service to solve marketing problems through smart, well-designed communication and collateral materials.
- Manage the production of print, tv and radio
- Develop strategic communication plans and campaigns.
- Define the Project objectives & communicate measurable goals for achieving them, to drive awareness, purchase intent and ultimately conversion to sales.
- Develop Digital communication strategy
- Manage communication related 3rd party service providers
SAE Institute | Jun 2010 – Feb 2014 | Jordan (Evening Classes)
Senior Multimedia Lecturer
- Adobe courses trainer
- Lecturer and trainer for 1 year Diploma students
- Prepare curriculum
- Create assignments and exams
- Evaluate student performance
- Mentor students
Brandicon | Dec 2010 – Feb 2014 | Jordan
Creative & Marketing Director
- Business Management
- Develop and implement brand strategies across functional areas of marketing and key client groups
- Manage leadership of business market problems and opportunities by working with management and sales force to resolve pricing, distribution, supply, production, and promotion issues
- Oversee and lead brand requirements pertaining to logistics, forecasting, and labeling specific to their brand
- Direct development of marketing campaigns and brand communication materials
Brand Strategy - Create and provide clients with brand strategies with sensitivity to time and budget constraints
- Review qualitative and quantitative research on all aspects of strategic marketing and the marketing mix
- Responsible for development and execution of long-term planning
- Provide direction and leadership in new product development
- Creative Communication
- Manage and develop advertising communication material across the line
- Supervise the creative output and develop the creative team
Insight | June 2008 – Dec 2010 | Jordan
Creative & Brand Strategy Director
- Developed and implemented full-fledged across the line campaigns
- Recruit, hire, orient and train employees in creative, communications, marketing, events and digital departments
- Anticipate and track trends to stay on top of fresh approaches to marketing and advertising
- Analyze, evaluate and adjust copywriting, layout and design standards/processes
- Plan, schedule and complete multichannel marketing and advertising efforts
- Track results of marketing campaigns, using data to adjust future work
- Create and provide clients with brand strategies with sensitivity to time and budget constraints
- Review qualitative and quantitative research on all aspects of strategic marketing and the marketing mix
- Responsible for development and execution of long-term planning
- Provide direction and leadership in new product development
- Manage and develop advertising communication material across the line
- Supervise the creative output and develop the creative team
Publicis Graphics | May 2006 – June 2008 | Jordan
Associate Creative Director
- Oversee the creative output of major clients both in Jordan and Sudan
- Accomplish creative work requirements by orienting, training, assigning, and scheduling creatives
- Meet work standards by following production, productivity, quality, and brand guidelines; resolving operational problems
- Meet client cost budgets and expenses
- Develop presentation approaches by reviewing materials and information presented by client
- Supervise production requirements by reviewing client requirements; considering scheduling factors
- Develop creative output by conferring with heads of art, copy writing, and production departments
- Outlining basic presentation concepts
- Coordinating creative activities
- Determine project content by reviewing and approving art and copy materials developed by creatives
- Obtain client approval by presenting final layouts to client
- Planning, scheduling, and completing design and production requirements
- Revise marketing plan by analyzing campaign results
- Monitor marketing mix and results by coordinating tracking actions with sales and marketing representatives
- Help clients by answering questions and responding to their requests
Al Ghad Newspaper | Sep 2004 – May 2006 | Jordan
Newspaper Creative Head
- Lead the Creative & Layout Department made of 33 creatives across 2 shifts
- Oversee & approve the daily advertisement designs, commercial, classifieds, obituaries, & legal
- Oversee & approve the weekly/monthly design of Automotive Supplement,
- Information Technology Supplement, and special event
supplements - Initiate & follow-up with Managing Editors on dialy requirements of visual graphics, illustrations, caricatures, graphs, charts etc
- Attend weekly meeting with Chief-Editor and Editors to discuss reports, & developments
- Keep creative department abreast of new softwares and technologies
- Problem solving and ensure smooth flow of work along with Traffic
- Liasion between Editing departments, Proof-readers, & Production department to ensure the smooth flow of work within strict daily deadlines
- Producing and directing of Al Ghad’s Brand image and marketing & advertising BTL & ATL
- Develop Al Ghad promotional & tactical campaigns Approve Al Ghad’s
- ATL & BTL prior to production.
Phoenix Advertising | Aug 2000 – Sep 2003 | UAE
Art Director
- Brainstorm concepts with creative team
- Produce sketches to visualize ideas
- Take work from concept to final execution within deadlines
- Manage and delegate responsibilities to other designers and provide directions
- Present completed ideas to clients/team members
Saatchi & Saatchi | Jun 1999 – Aug 2000 | Egypt
Graphic Designer
- Read creative briefs and determine requirements
- Conceptualize visuals based on requirements
- Prepare rough drafts and present ideas to Creative Director
- Assist Art Director with design requirements
- Prepare artwork for production
- Work with copywriter to produce final design
- Amend designs after client feedback
05.
Harnessing the tools
Powerful hands on skills
using softwares
for graphic designaudio and video productionweb and mobile designgame design and development
