InstaSME SASS collaboration tool comes to life

The Brief

InstaSME, is an online SASS collaboration tool startup that recently launched across the region. They required a name, a brand identity, a design for their online applicaiton, layout planning and content writing to easily connect with their target – SMEs.

The Solution

A brand strategy was created that defined it’s brand personality, and after a few rounds of strategic name development InstaSME was selected. The brand identity and its elements was developed. I planned and designed the website and graphical elements. In addition, all the content in the website was planned and written by me in a simple yet attractive manner to resonate with SMEs.