Pass it on and don’t stop with MTN Relatives

The Brief

MTN Relatives allows customers to transfer top-up credit to their friends and relatives. MTN required a video that was full of interaction on a human level between people, and show there is no stopping.

The Solution

A video was created with the slogan “Pass it on, and don’t stop”  which captured exactly what the service was all about. Through a series of family and friends passing to each other a coin that symbolized credits, a series of scenes were made to project the easy transfer of credit as they went on with their day without hesitation. As the person passed on the coin, the thumbs up sign was always used to do so, and as the person caught the coin, a perfect sign was also used.