Panasonic “Get a Zero” Campaign Offer

The Brief

Panasonic wanted to focus its sales on its latest screens and attract men who are bold (not literally) with an offer of 0% interest on installments via banks.

The Solution

The approach was a play on words, as in the region a bald hair cut is refered to as a zero haircut and is widely popular amongst men, hence the back shot of a man’s bald head replacing the zero in interest on the screen. The campaign was a huge success.