Anchoring Ahlia’s powerful brand

The Brief

Ahlia Insurance is a leading insurance with the lion’s market share in its territory. With the continious evolution of markets, and peoples expectations and taste changes, Ahlia Insurance set a challenge that required the transformation of their existing logo and identity with a more modern appeal yet maintain it’s well known icon.

The Solution

Focusing on their brand positioning, and after several brainstorming session, and sketches the new logo and identity was developed emphasizing protection, safety, hope and stability.